When Majestic’s retail business was sold in 2019, the business was at rock bottom – with declining profits, disengaged employees and disenchanted customers. We helped the new owners articulate their ambitious plan to win back trust and turn the business around. Within three months, Majestic was back beating profit targets, customer satisfaction has steadily improved and the business is now one of the UK’s top-rated employers (Glassdoor, 2022).

The best way to engage people with your strategy is to get them involved in creating it. Employee listening groups have become a key part of Majestic’s calendar: an opportunity for people from every part of the business to share ideas and air concerns. Designed and facilitated by 66, the sessions are fast-paced, energetic and frank – using illustration as a way to capture and articulate themes more clearly and powerfully than words sometimes can.